Website Speed Optimisation
It’s hard to see the bigger picture when you’re stuck right in the centre of your brand. This results in the inability to appreciate website flow and first time user experience from a fresh perspective.
And here’s where we step in.
With over 17 years of digital marketing experience and after reviewing thousands of websites, the team at Digital Fuse are proud to say that we know exactly how to optimise your website no matter what content management system you use. Read on to find out why website speed optimisation matters.
STEP #1
Improved User Experience
Slow loading times can cause frustration for website visitors, leading to higher bounce rates.
By optimising your website speed, to load below 3 seconds your visitors are more likely to stay on your site and engage with your content, resulting in a better overall user experience and higher conversions including sales and bookings.
STEP #2
Increased Conversion Rates
Fast-loading business websites are more likely to convert visitors into patients and customers.
With a faster website, visitors are more likely to stick around and complete a desired action, such as making a purchase, booking an appointment or calling you to make an enquiry.
STEP #3
Improved Search Engine Rankings
Google and other search engines prioritise user experience, and website speed is a key component of this. A fast-loading website not only provides a better user experience, but it also signals to search engines that your website is valuable and worthy of a high ranking.
Google's algorithms are designed to reward websites that load quickly and provide a seamless experience for visitors. If your business website takes longer than 3 seconds to load, it may negatively impact your search engine rankings and reduce your visibility to potential customers.
STEP #4
Mobile Optimisation
With the growing use of mobile devices, it's crucial to have a website that is optimised for mobile. A fast-loading website that is optimised for mobile devices provides a better user experience and can help improve your search engine rankings.
People expect websites to load quickly and function smoothly on their smartphones and tablets. Slow-loading websites can result in higher bounce rates and a negative user experience, especially on mobile devices where screen size and internet speed can vary.
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